"When we first started with Creative Destinations we knew nothing about planning,
organizing, or taking care of a trip for a large number of folks. They led us through our first couple of trips like babes in the woods, anticipating our every need. In the years that have followed we’ve learned a lot about doing these trips, but the most important thing that we’ve learned to do is to let Creative Destinations handle it. We decide (often with their input) where we want to go, and their staff gets to work
planning and organizing our trip. All we have to do is make sure that the teaser letters to
our customers (which they provide) get mailed out in a timely fashion during
the year."

Steve Vowell,
Vowell & Sons, Inc., Tennessee

What is Incentive Travel

Today maybe more than ever competition is fierce.  Unless you offer a clear difference in product selection or value added services, your customer loyalty may be at risk.  Travel incentives are a way for companies to promote their business and increase sales by offering a free travel package to their customer.

This is a great example of a true “Win-Win” situation. Why not let their buying choice work for them with a reward for buying products they would have to purchase anyway. For existing customers this means an increase in activity.  For prospective customers, it may be the difference between you and the competition.

It’s all about building better business relationships that result in a more loyal customer
and more sales overall.

An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time.  For the program to be effective, all the factors that affect behavior must be recognized, including motivation, skills and recognition.  The incentive program should be challenging, yet achievable. 

Consumers are smart. You have got to distinctively separate your business from the competition and lead each of your prospects and customers to think, "I would have to be a complete idiot to do business with anyone else…regardless of the price." The customer is shopping for the best bargains and they seem to want more than what they paid for.  Travel incentives are one of the most powerful methods of attracting business, retaining profitable clientele, increasing profits, enhancing product awareness, and improving employee productivity.  Companies that have used travel incentives in their marketing and promotions have seen at least 30% increase in their sales on both sides of the buy and sell cycle.

Loyal customers and productive employees are the foundation of a successful business, but to continuously retain and motivate customers and employees can be a difficult challenge.

Travel incentives, a proven motivator, will achieve this purpose.

. Incentive travel is a higher perceived reward than cash or merchandise
. Incentive travel is remembered longer than other type rewards
. Recognition that comes from travel incentives lives on
. Travel has a universal appeal and high-perceived value
. Travel is desirable
. Travel has a promotion value
. Incentive travel gives you a competitive edge